Privacy Policy

Effective Date: July 14, 2025

This Privacy Policy explains how ADRENALINE (“we”, “us”, or “our”) collects, uses, and protects your personal data when you interact with our website or mobile app. We are committed to complying with applicable data protection laws, including the EU General Data Protection Regulation (GDPR) and the Swiss Federal Act on Data Protection (nFADP).

1. What We Collect

We collect the following types of personal data when you use our app or visit our site:

• Device and usage data (via Google Analytics)
• Shopping and order information (handled by Shopify)
• Authentication data when signing in (via Apple or Google)
• Fonts and layout data from Google Fonts

2. How We Use Your Data

• To analyze performance and usage via Google Analytics
• To fulfill and process orders via Shopify
• To authenticate users using Apple or Google sign-in
• To display our branding using Google Fonts
• To communicate with you if needed (e.g., support)

3. Payments and Commerce (Shopify)

All purchases and payment transactions are securely handled by Shopify. We do not directly store or process payment information.

See Shopify’s Privacy Policy for details on how they handle your data.

4. Third-Party Services

• Google Fonts – Fonts are loaded directly from Google's servers, which may collect IP addresses.
  Google Privacy Policy
• Google Analytics – We use Google Analytics to understand user behavior and improve the app and site. Data is anonymized and stored securely.
  Google Analytics Terms
• Firebase (Google Cloud) – Used for backend infrastructure and content delivery.
  Firebase Privacy & Security

5. Sign In with Apple and Google

Our app uses third-party authentication services for secure login:

• Sign in with Apple – May provide your name (if permitted) and verified email. You can also choose to hide your email using Apple’s private relay.
  Apple Sign-in Privacy
• Sign in with Google – May provide your name, email address, and profile picture (if available).
  Google Privacy Policy

This data is used only for authentication and is never sold or shared. You can revoke access via your Apple ID or Google account settings at any time.

6. GDPR & nFADP Rights

If you are located in the EU or Switzerland, you may have the right to:

• Access and obtain a copy of your personal data
• Request correction or deletion of your data
• Object to or restrict certain processing activities
• Withdraw consent where applicable
• Complain to a data protection authority

7. International Transfers

We may process your data outside Switzerland or the EU. Data is only transferred to countries with adequate protection or appropriate safeguards in place (e.g. standard contractual clauses).

8. Data Security

We use appropriate technical and organizational measures to protect personal data from loss, misuse, unauthorized access, disclosure, or alteration.

9. Data Retention

We retain personal data only as long as needed for the purposes described above, or as required by law.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The effective date at the top of this page will be updated accordingly. Material changes will be clearly communicated.

11. Contact

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at ops@adrenaline.clothing.